Also from Joel Warady...
Joel Warady Group
Warady's Riffs, Raves, and Rants on Marketing
A Marketing, Branding, Social Media, & Trends Blog (URL)
December 21, 2009
FROM RETAILWIRE:
In stores in Georgia and Texas, Best Buy is testing the use of kiosks to allow customers to trade in used video games in exchange for store credit. What do you think of Best Buy moving into the used video games market?
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This is a great move by Best Buy. They are looking to establish themselves as all things electronic, and offering a used game strategy is simply another part of the equation. Makes a tremendous amount of sense.
I also find it interesting to hear that so many people are against the kiosk idea. Personal service? Tell that to the Blockbuster people who have lost all of their revenues to redbox. People like the convenience of a kiosk, and they will be happy to give up a $1 on a trade-in for the convenience of a one-stop solution.
I predict we will see this roll out to all stores within 6 months, with Walmart to follow within the year.