John Boccuzzi, Jr.

CPGmatters: FSIs Poised for Growth After 'Historic' 2009

March 3, 2010

FROM RETAILWIRE:
Freestanding inserts (FSIs) - always a significant force in couponing - have surged in recent times. In fact, FSIs have seen the most activity in a decade, according to the 7th annual FSI Distribution Trends Report. What's supporting the growth in freestanding inserts?      [more...]

As Max stated in his comments, the down economy helped drive FSIs in 2009. 2010 will still be a tough year, but I am not convinced the growth will be as significant. There are a lot of exciting in-store programs that focus on catering to shoppers' needs to save that will be more cost effective and drive better returns for both the retailer and CPGs. These programs will be supported more and more by electronic coupons. FSIs are a good add-on to in-store programs to help drive awareness and traffic to the store.