W. Frank Dell II, CMC

BrainTrust Query: Cash Back Popularity on the Rise, But Is There a Better Way?

March 11, 2010

FROM RETAILWIRE:
Cash is king. During the past two years, this age old encouragement from our fathers has been driven home with punctuation. In the loyalty and rewards game, cash is king in a different way. Will cash back rewards continue to become more and more popular with consumers, or is it just a temporary reaction to this recession?      [more...]

Cash is king due to cards reducing the value of points. Airline miles are worth little when compared to a Jet Blue ticket. Difficultly in redeeming points has consumers saying just give me the cash. Fuel Perks are easy to redeem and are viewed as cash. American Express prints a beautiful catalog, but when reviewing the points required, unless someone has tons of points, it is not a good value.