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Ralph Jacobson

Global Consumer Products Industry Marketing Executive
IBM

Consumers Go for Bad Idea and Buy Food in Tire Stores

February 25, 2010

FROM RETAILWIRE:
In a RetailWire poll back in October 2008, respondents were asked, "How difficult is it for a retailer not in the food business to succeed at selling groceries?" It appears as though Canadian Tire is beating the poll's odds as the chain has expanded food sales.... What challenges will Canadian Tire face if it significantly ramps up its food operations?      [more...]

MY COMMENTARY:

There is no question they can effectively sell groceries--even full-line supermarkets offerings. The name is no longer accurate, however, their customers know that, so it may not be that much of an issue. Should they maybe evolve to "Canadian Tires and More!"???

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