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RSR Research: Retail Feast and Famine
August 17, 2011
FROM RETAILWIRE:
Described as an "IKEA-pocalypse," IKEA opened to great fanfare in Denver last month. So for its second weekend open, RetailWire BrainTrust panelist Nikki Baird decided to see what all the fuss was about. What's unique about the value proposition being offered by IKEA?
[more...]
IKEA is the perfect example of a retailer who struck a winning proposition and has stuck with it. That $3 frying pan is a perfect fit with their no nonsense, high-choice kitchen design. And yes, it beefs up the market basket, a little. But the intent is more to fulfill the mystique of the IKEA home--well designed, flexible, at a great value. Everything they do fits the aura of Scandinavian sensibility, even the meatballs. All retailers can learn from IKEA the importance of crafting their story--and sticking to it. Always.
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