Sandy Miller

BrainTrust Query: Retailing in the Absence of Recovery

March 15, 2010

FROM RETAILWIRE:
It seems that each week experts look for even the faintest sign that the fabled "recovery" has begun. The problem with a speculative view of recovery is that it's oddly similar to the shortsighted behavior that brought on the recession in the first place. How should strategies change for retailers during this recovery versus those coming out of previous economic downturns?      [more...]

In the '70s, people built and bought smaller houses. This shows why value offerings are gaining ground. The bigger problem for retailers is they must do a far better job of promoting their products in the best possible retail platform--in their stores where shoppers can make the decision to buy one or more additional items.