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Gene Hoffman

President/CEO
Corporate Strategies International

MarketingCharts: Brands Plan More Spending On Local Marketing

November 21, 2012

FROM RETAILWIRE:
In 2013, 47.3 percent of national brands expect to spend more on local marketing than they did this year, according to a new study from Balihoo, while an additional 44 percent plan to spend the same. What's driving the apparent emphasis among brands on local marketing?      [more...]

MY COMMENTARY:

A rocket scientist just whispered in my ear, "brands want more business! That's why they are putting more emphasis on local marketing."

That's the extent of my belief concepts today, save for the desire to wish you all a HAPPY THANKSGIVING and trust none of you get trampled if you shop early for Black Friday.

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