![[Image of: RetailWire Logo and Tagline]](/images/branding/retailwire-logo-and-tagline.jpg){kind=logo}
![[Image of: RetailWire Logo and Tagline (for print)]](/images/branding/print-header.jpg)
![[Image of: Discussions button]](/images/buttons/discussions-inactive.jpg)
![[Image of: Business Tips button]](/images/buttons/business-tips-inactive.jpg)
![[Image of: Braintrust Panel button]](/images/buttons/braintrust-panel-inactive.jpg)
![[Image of: News and Other Resources Button]](/images/buttons/news-and-resources-inactive.jpg)
Also from Joan Treistman...
Links by Joan
[none]
More Blog Entries
![[Image of: RetailWire banner - Contest Winner Revealed!]](/public/images/banners/585.jpg?cb=60748606)
![[Image Of: Email and print icons]](/images/buttons/email-and-print.jpg){kind=small}
![[Image of: Joan Treistman]](/public/people/147155.gif)
J. Crew to Put Outlet Savings Online
August 31, 2010
FROM RETAILWIRE:
J. Crew Group plans to put its factory outlet sales online in September in a bid to make its deals more accessible for cash-strapped consumers. How do you weigh the cannibalization risks for Crew versus the opportunity to reach more value-conscious consumers?
[more...]
I'm in favor of J.Crew's online outlet initiative. And I can see that everyone else is too. Rather than repeat what has been said, I'll just add that J.Crew recognizes their competitive landscape as the universe. It's not just store vs. store or website vs. website. And it isn't about like priced items either. Have you noticed the many examples of combining a J.Crew top with an haute couture skirt? Within that context J.Crew's strategy is spot on.
![[Image of: Twitter Icon]](/images/buttons/follow-us-twitter-icon.jpg "Follow us on Twitter"){kind=icon}
![[Image of: Facebook Icon]](/images/buttons/follow-us-facebook-icon.jpg "Follow us on Facebook"){kind=icon}
![[Image of: LinkedIn Icon]](/images/buttons/follow-us-linkedin-icon.jpg "Follow us on LinkedIn"){kind=icon}
![[Image of: RSS Icon]](/images/buttons/follow-us-rss-icon.jpg "Follow us via our RSS feed"){kind=icon}
![[Image of: DemandTec banner - DemandTec Business Tip - Tackling the Twin Trends in Retail Promotion - BEST PRACTICES IN PROMOTION PLANNING AND EXECUTION DOWNLOAD]](/public/images/banners/564.jpg?cb=53506674)
or transmitted in any form or by any means except as may be expressly permitted in writing by the copyright owner.
