John Crossman

Managing Through Tough Times

January 25, 2010

FROM RETAILWIRE:
At the last presentation at the NRF convention, Mindy Grossman, CEO of HSN, and Jon Luther, executive chairman of Dunkin' Brands, discussed the importance of building morale and maintaining a company's culture when managing the current downturn. What lessons were learned over the last year about managing in difficult times?      [more...]

Being relevant in a time of crisis. Employers that have stepped up (which does not mean more money) and done more for their employees and communities have create more employee loyalty. The first step with that is communication. Keeping your employees well informed helps to fight fear. And, appreciation is so important. Constantly look for ways to let staff know that they are appreciated and valued. That can be as simple as looking them in the face and telling them that more often.

Finally, keep doing some fun events. You can do events that people enjoy without spending much money. Do a Christmas party that is pot luck instead of catering. These are just a few ideas and this is really a great time for the great companies to step up.