Also from Ryan Mathews...
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February 24, 2010
FROM RETAILWIRE:
Nothing says happy birthday like ice cream. Especially when that ice cream comes free from Baskin-Robbins. Wait a sec. Was it really free? Let's take a closer look. What do you think of Baskin-Robbins' free-cone-on-your-birthday promotion, given its requirements?
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I think people give this kind of information away every day and don't get an ice cream for their efforts. Look at the kinds of information people put on social networking sites.
My guess? They are going to be giving away a lot of cones.