Marge Laney

BrainTrust Query: Four Reminders About Effective Store Design

August 27, 2010

FROM RETAILWIRE:
Organization of a store is crucial to building sales because the merchandise can only do so much with clever packaging. What are some of your pet peeves around store design and merchandising? Are there any tips you would add to those given in this article?      [more...]

I only can speak about store design from a customer point of view. So from that purview, I agree with Bob wholeheartedly. There is nothing more defeating to a customer than to walk into a store that is a cluttered riot of color with hand-made 'clever' signage. I always wonder if their presentation is that clueless, is the offering worth the price?