Doug Stephens

Nordstrom Links Bricks and Clicks

August 24, 2010

FROM RETAILWIRE:
Nordstrom appears to have achieved the link across selling channels that most retailers aspire to, according to reports. The department store chain manages inventories at its store and its website as one entity. What do you think about Nordstrom's approach to linking its online and offline businesses?      [more...]

I think they've touched all the key bases with solid applications of multi-channel and social marketing. As far as competitive distance, I don't think technology in itself is a competitive show stopper. It's too easily replicated. What will distinguish them is how they use and manage the technology to delight their customers. That's the tricky part.