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Ralph Jacobson
Global Consumer Products Industry Marketing ExecutiveIBM
Best Buy Theater Reaches Times Square
August 26, 2010
FROM RETAILWIRE:
The Nokia Theater in Times Square will become the Best Buy Theater in mid-September. The theater will mark Best Buy's first foray into naming rights for any entertainment site. What do you think of naming rights deals for retailers and consumer goods companies?
[more...]
Perhaps the first naming rights in North America may have begun when the Anheuser-Busch company in 1953 proposed re-naming Sportsman's Park, occupied by the St. Louis Cardinals, to "Budweiser Stadium." When this idea was rejected by Ford Frick, the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium." And that idea was passed.
I'm not certain any of these corporate sponsorships help or hurt the venue, however it typically generates revenue for the brand. Great move, Best Buy!
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