Lee Peterson

Tesla Looks to Put Charge Into Car Sales

July 13, 2010

FROM RETAILWIRE:
With a $109,000 electric roadster, it's clear that Tesla is not your typical American car manufacturer. The Tesla difference, however, goes beyond the product line. How critical is the store environment to whether or not consumers purchase a car?      [more...]

I really like the direction Tesla is taking. It's more of a classic retail approach; experience trumps all...and create demand with knowledge. Drive me. Touch me. Sit in me. Do anything to make that happen, then, oh-by-the-way...we'll sell you one. Typical auto purchase processes are too focused on sales vs. experience.

I read that Tesla has some depth in their backing. I hope so, as being bleeding edge isn't always the best road to take. Fast second is usually the financial winner. But in any case, we're rooting for them!