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Home » RetailWire Braintrust Directory » Blog » Retail Customer Experience: Why Mobile Coupons Are Not the Answer
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Jonathan Marek

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Applied Predictive Technologies
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Retail Customer Experience: Why Mobile Coupons Are Not the Answer

August 12, 2010

FROM RETAILWIRE:
What people really want, but don't know how to ask for, are ways to save money that are relevant to them. They know about coupons, so they think in those terms. Do you agree that mobile coupons are not the answer? If so, what do you think is the answer?      [more...]

MY COMMENTARY:

I get the "faster horse" analogy, but you haven't told me what you think the "car" is.

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