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Getting the Ratings You Pay For
January 27, 2012
FROM RETAILWIRE:
Deceptive reviews on e-tail sites are not a new problem. A New York Times article that says a seller of cases for tablet devices, VIP Deals, offered to rebate Amazon consumers $2 a star for reviews. Do you see any danger that reviews may soon be seen as worthless by consumers as a result of such cases?
[more...]
They're no longer as worthwhile as they used to be, in any case. They seem to be uniformly bad in some cases, and uniformly good in others.
When I was moving from Boston to Miami, I couldn't find anyone with anything good to say about any mover. I finally just held my nose and picked one. And my stuff arrived without incident.
The bigger problem is the legality of the letter above. That just seems wrong. Funny that I've never gotten one of those.
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