Doron Levy

Compete Blog: Smartphone Owners - A Ready and Willing Audience

March 16, 2010

FROM RETAILWIRE:
Years ago, when smartphones were introduced to the market, they were promoted as devices to help the busy, on-the-go, business professional. Today, they are integrated into the daily lives of all types of consumers. When do you think mobile advertising will reach mainstream status?      [more...]

This is a situation where you have to give to get. You want access to my smartphone? It's going to cost you. And 10 percent off isn't going to do it. Freebies are the way into someone's smartphone case....