Also from Kevin Graff...
Graff Retail TV
Online Retail Sales and Management Training (url)
November 13, 2012
Donald Trump likes to talk and tweet — a lot. While Mr. Trump has the constitutionally protected right to say pretty much whatever he pleases, the issue from a marketing perspective is whether he has damaged his personal brand. Has Donald Trump become a marketing liability for Macy's? [more...]
Has Trump become a marketing liability for Macy's? Let's be honest, he's a liability for mankind. He's devolved into the worst example of blatant self promotion at the expense of most everyone around him.
There was a time he was a master of the 'spin' ... he lost that magic long ago as his ongoing Twitter taunts, insults and bragging attest to.
Macy's has created a great commercial ... should have left 'the Donald' on the cutting room floor.