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J. Peter Deeb

Managing Partner
Deeb MacDonald & Associates, L.L.C.

BrainTrust Query: Three Universal Truths to Creating Strong Business Relationships

December 7, 2012

There are three recurring drivers of creating successful relationships with colleagues who are either co-workers or clients that universally apply to both external and internal relationships. What do you think is essential to strong business relationships?      [more...]


One of the key points essential to strong business relationships is trust. Colleagues can obtain value and enjoy the ride, but all of it works better if there is a high degree of trust in the relationship. Trust must be earned, particularly in the beginning of a relationship, and continuously reinforced through actions to forge and keep a successful business relationship.

This is true in supplier/customer relationships as well as with colleagues within organizations.

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