David Biernbaum

Mapping Apps to Go Indoors

August 26, 2010

FROM RETAILWIRE:
Many consumers are using mobile devices and/or GPS devices to track down a particular restaurant or other landmark. Soon, consumers may be able to do pretty much the same inside of their favorite stores. Will product location applications for in-store use become common in the future?      [more...]

Product location applications for in-store use are a sure thing for the not-too-distant future. This will be very useful and convenient for consumers. However, retailers will need to invent new ways to route consumers around the store to make unplanned purchases!