Mel Kleiman

'Good is Not Enough' for Cub Foods

August 31, 2010

FROM RETAILWIRE:
Cub Foods is a household name in the Minneapolis/St. Paul area, but its history has not prevented shoppers from seeking cheaper grocery alternatives. What are the primary challenges faced by Cub Foods and what are the answers to overcome those?      [more...]

Cub needs to define who they are and then become the best at what they do. When it comes to selling there is a truism: You can have two of the three benefits but you can not have all three, price, quality, and service. If you are going to provide the service and provide superior quality, someone is going to have to pay the price.

As a retailer Cub needs to pick its position and then defend it.