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Carrefour Looks to Reinvent the Hypermarket
August 30, 2010
FROM RETAILWIRE:
Carrefour is testing a new hypermarket concept as Western Europeans buy groceries closer to home or head to department and specialty stores for apparel and beauty products. Do large-format superstores in the U.S. face similar challenges to Carrefour's hypermarkets in Europe?
[more...]
Every innovative retail format must ultimately be subject to a life cycle. Carrefour is wisely exploring alternatives to its decades-old formula, but the focus seems on tweaking details rather than questioning the fundamental store concept. It remains to be seen whether it can successfully adapt to its changing shoppers in this way. From where I stand, this feels like managing to not fail, rather than innovating to win.
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