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Ben Ball

Senior Vice President
Dechert-Hampe

Starbucks Takes Coffee to a Whole New, Expensive Level

November 30, 2012

FROM RETAILWIRE:
Starbucks, the company that convinced consumers to pay more for coffee drinks than they had ever done before, is appealing to the small luxury mindset along with the allure of limited supply to get consumers to pay $7 for a 16-ounce cup of coffee. What do you think of Starbucks' marketing of Costa Rica Finca Palmilera coffee?      [more...]

MY COMMENTARY:

It reminds me of "The Bucket List," Jack Nicholson, Morgan Freeman and Kopi Luwak.

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