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Ralph Jacobson
Global Consumer Products Industry Marketing ExecutiveIBM
American Eagle Promotion Connects With Teens
July 12, 2010
FROM RETAILWIRE:
American Eagle Outfitters Inc. is giving away smartphones to customers who try on jeans between July 21 and August 3. No purchase required. What do you think of American Eagle's free smartphone promotion?
[more...]
Bottom line, right or wrong, this promotion gets AE publicity. And that's what it's all about.
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