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Home » RetailWire Braintrust Directory » Blog » Tesco Refers Shoppers to Smaller Shops
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Tesco Refers Shoppers to Smaller Shops

January 6, 2010

FROM RETAILWIRE:
Recently, Tesco CEO Sir Terry Leahy expressed regret over his company's role in the demise of small book shops in the U.K. What do you think of Tesco's friendly competitive approach to the independent bookseller in this story?      [more...]

MY COMMENTARY:

The fact is, how can Tesco lose with this strategy? They put a sign in a window, received international press (we're talking about it), and the fact is, no matter how many people cross the street, it will have NO effect on Tesco's bottom line.

As they would say in the UK, BRILLIANT!!!

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