M. Jericho Banks PhD

Walmart: New Nutrition Labeling Program is 'Great For You'

February 8, 2012

FROM RETAILWIRE:
Walmart has now officially launched its "Great For You" labeling program, entering the space of providing nutrition information to shoppers with the hope it will lead them to healthier eating choices. Will Walmart find success with its Great For You nutritional labeling program?      [more...]

The first nutritional program I experienced was in '73 at Fleming Foods. I was part of the development team. Since then there have been dozens more across the industry from both retailers and manufacturers. None have really taken hold as a benefit that consumers look for. Let's hope this one is different.

Just another Walmart irritant for manufacturers, though. No shelf tags, but they get access to the logo (free!) so they can print it on only the packaging that will be sold to WM. That is, after they redesign their packaging just for WM to provide room for the icon.