Roger Saunders

RSR Research: NRF 2012 Gets Down to Earth

January 30, 2012

FROM RETAILWIRE:
With the combination of anytime, anywhere information and smart mobile devices, the next generation of Winners will likely be the companies who understand the opportunities and integrate the concepts and technologies into their business models first. To what degree do you see "anytime, anywhere information" and mobile device adoption feeding a tech-driven transformation across retail?      [more...]

An increase in the use of mobile technology at the store level is inevitable, and will be welcomed by a consumer-in-control environment. Retailers, who bring the mobile technology into use, have to be certain to provide adequate training and focus for operations associates.

Don't gain the "new" customer base, and see the existing loyal customer walk out the door, because she feels inadequately prepared to deal with the technology. Make her -- and the technology -- a part of the exciting new experience.