Herb Sorensen, Ph.D.

Hy-Vee Focused on Healthy Growth at Checkouts

January 4, 2012

FROM RETAILWIRE:
Last month, Hy-Vee announced it was expanding its limited test of selling only healthy snack items at checkout lanes to over 100 stores across eight states. Will "healthy" checkout lanes become standard in grocery stores in the near future?      [more...]

Several years ago we discussed this concept as it was implemented at Super Quinn in Ireland. If memory serves me (not an idle question), Super Quinn disappeared into bankruptcy?

Anyway, in the last couple of years, Walmart has tested the same idea in a store in the Redding, California area. And there are lots of NGOs working on and promoting ideas like this, the Robert Woods Johnson Foundation among others.

There is an old saying, he that goes to battle should not celebrate like he that is returning. It seems like a good idea, but it's not new, and NOT a proven success. But it IS great PR at this point for Hy-Vee, an excellent chain otherwise, as well.