Steve Montgomery

Samsung Launches One Company Price War in 3-D TVs

September 2, 2010

FROM RETAILWIRE:
By its own estimate, Samsung has grabbed an 88 percent share of the emerging 3-D TV market in the U.S. There should be time for others to give Samsung a run for its money, but that may not be so. Will Samsung's pricing strategy dramatically move up the timetable for adoption of 3-D technology in American households?      [more...]

Samsung's pricing strategy will certainly increase adoption rate for 3-D among those that are interested in 3-D TV. Its price is less than half what Panasonic and Sony are selling comparable sized sets for. Unless its competitors are making very large margins, it would seem to be an insurmountable advantage.

One of the many questions is what is the real size of this market? 3-D is currently the differentiator for some movies but broadcast TV in 3-D is still to quote one article "there's more loose ends than a spaghetti tornado, from industry standards right down to the terms used to describe video quality or lack thereof."