David Biernbaum

The Shopping Experience Gets a Tech-Up

August 27, 2010

FROM RETAILWIRE:
Consumers don't like shopping in stores as much as they once did and that's a problem for retailers with most of their dollars invested in brick and mortar outlets. What do you think are the biggest factors leading to consumers' unhappiness shopping in stores?      [more...]

Consumers do not enjoy shopping in brick and mortar stores as much as they once did because:

1. Most obvious, e-commerce makes some of the brick and mortar shopping completely unnecessary.

2. Most retail stores have become boring. SKU rationalization has created certain "sameness" where almost all stores carry the same stuff in the same place at the same price.

3. Add to that the absence of displays, lack of interior color schemes, and lack of uniqueness from one retailer to the next and that spells b-o-r-i-n-g!

Shopping needs to become not only more practical but also more adventurous and candidly, more fun again.