Carol Spieckerman

CPG Manufacturers Called to Innovate

July 15, 2010

FROM RETAILWIRE:
It's time for consumer packaged goods companies to move out of hunkering-down mode and get serious about product innovation. That's the gist of new research from the Grocery Manufacturers Association (GMA) and PricewaterhouseCoopers LLP. How do you define innovation in CPG terms and where do you see it taking place today?      [more...]

In my blog yesterday, I talked about optimization mania and how retailers continue to portray it as being in the best interest of consumers (while at the same time, substituting it for creativity). I agree with a point made earlier: until retailers get on board, CPG companies will not be able to press through. It's time to graduate from the optimization obsession!