Carol Spieckerman

Facebook on Target

September 2, 2010

FROM RETAILWIRE:
One of the reasons that a gazillion people are on Facebook is its cost - it's free. While free is always a big draw, many Facebook users are spending real money on applications needed to play social games. Do you expect there will be a big demand for Facebook Credits?      [more...]

I can see this as a great play for the holidays as a gift card; otherwise, it would seem to make sense just to have the credit point purchases reside online within individual accounts. The gift card angle has some novelty since game-junkies take a fair amount of ribbing from those who aren't into social gaming.

The articles mention Target being the "first" to sell the cards but unless they remain the "only," any advantages will be short lived.