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David Biernbaum
Senior Marketing and Business Development ConsultantDavid Biernbaum Associates
J. Crew to Put Outlet Savings Online
August 31, 2010
FROM RETAILWIRE:
J. Crew Group plans to put its factory outlet sales online in September in a bid to make its deals more accessible for cash-strapped consumers. How do you weigh the cannibalization risks for Crew versus the opportunity to reach more value-conscious consumers?
[more...]
I like J.Crew's concept for putting outlet savings online. However, time will tell if its useful to the retailer and consumer, or not:
1. Will fees for shipping and handling off set the savings for the average consumer?
2. Will the savings be primarily on oddball sizes and styles not applicable to most consumers?
3. Will the online business feature the same variety as what is typically found in a real factory outlet store?
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