Anne Bieler

Adidas Gives Competitors a Run for Their Money

August 19, 2010

FROM RETAILWIRE:
A new Adidas store in Tokyo is looking to put competitors back on their heels with a concept that makes them part of the regular training routine for Japanese consumers. Are experiential concept stores the future of retailing? Does the Runbase concept have legs?      [more...]

I think Adidas is right on the money here--experiential retailing is the direction for several shopper segments. Apple's success is tied in great measure to their stores, where shoppers try out, discuss, compare, connect, and revisit. Things that interest can engage shoppers on a continuing basis. Having a comfortable gathering place for like minded people with lockers and showers, knowledgeable staff, easy to shop and purchase--and a great place to run--this can work in many urban centers.