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Home » RetailWire Braintrust Directory » Blog » Kroger Looks for Beautiful Results from Store Brand
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Gene Hoffman

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Corporate Strategies International
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Kroger Looks for Beautiful Results from Store Brand

August 19, 2010

FROM RETAILWIRE:
It's no secret to anyone who knows the food, drug and mass trades that when it comes to health and beauty care, private label brands have done pretty well in the H area, but not so great on the BC end. Are consumers more willing to try private label health and beauty care items today than they have been in the past?      [more...]

MY COMMENTARY:

As new consumers enter the marketplace with their own perceptions and decision-making convictions there will be an increase in PL purchases of health and beauty care items ... and Kroger will be one of the retailers leading the way.

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