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Mel Kleiman

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Fresh & Easy Sets Up Shop in Food Desert

February 25, 2010

FROM RETAILWIRE:
By pretty much all accounts, Fresh & Easy has not had an easy time of it since the Tesco-owned chain opened in the U.S. But, a new store opening may point to a market opportunity.... Do food deserts offer Fresh & Easy an easier path to success in the U.S.?      [more...]

MY COMMENTARY:

Go where you are wanted is always a smart move. But the question is, why have others not gone before you? Or, maybe have gone before you and failed.

Fresh & Easy may have what people want and need but will the challenges presented by the environment be more costly than the potential for profit? Only time will tell.

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