Anne Bieler

Aldi Not Messin' Around in Texas

March 10, 2010

FROM RETAILWIRE:
Limited assortment grocer Aldi plans to open its first 27 stores in Texas this spring as part of the chain's aggressive growth strategy in markets across the country. How is Aldi affecting how other grocers go to market in the U.S.?      [more...]

Aldi sells basic, good value products. Shoppers learn if the quality is good enough to warrant repeat purchase, and for a growing segment, it works well. The stores are easy to shop. Products easily located, and quality/value dependable and consistent in supply.

It will be a target destination for stock-up trips, and will impact Walmart to a small but increasing extent, as discount shoppers see how far their dollars stretch across categories. Other chains will see a small change as the Aldi message spreads. Shoppers today are more aware of the price of things, and have many ways to comparison shop. Aldi will win hearts and wallets of these savvy shoppers.