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David Livingston

Principal
DJL Research

Blockbuster Facing Possible Bankruptcy

March 18, 2010

FROM RETAILWIRE:
Back in 2008, we wrote that Blockbuster's CEO Jim Keyes was looking to unlock the chain's potential by creating a deeper connection with customers. Now reports suggest that tightened credit on Blockbuster by movie studios may force the chain into bankruptcy. What do you think the future holds for Blockbuster?      [more...]

MY COMMENTARY:

I think this business model is outdated and will become extinct. I haven't paid for a DVD in years. Our local library stocks multiple copies of all new movies and they can be checked out for free. With access to multiple libraries in the system, the inventory of movies is well beyond that of a typical Blockbuster. Then we have all the free movie sites on the internet. In our new economy, consumers are not going to want to pay for something that is now free. For those wanting convenience and willing to pay a small fee, we have Redbox at nearly every supermarket.

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