Ryan Mathews

Survey Sees Need for Speed at Checkouts

August 11, 2010

FROM RETAILWIRE:
A survey of 2000 people conducted by Barclays Bank and published by the BBC found 68 percent of U.K. participants had abandoned a queue at one time or another. Apparently more than two-thirds abandoned the checkout line because it was taking too long to be served. What are the most effective methods for reducing the amount of time consumers spend on the checkout line?      [more...]

The easiest way to reduce dwell time is to open more registers. Of course, retailing has moved away from this to reduce payroll and operating costs. There's no magic here--it's all about how you balance service against cost.