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Braintrust Resource

Miller Zell, Inc.
Store Brand Equity and Incremental Sales
Activating the store environment to build brand equity & trial (PDF)

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Sandy Miller

President
Miller Zell

BrainTrust Query: Main Street Must Be Interdependent Businesses, Not Independent

June 10, 2010

FROM RETAILWIRE:
There is a renewed emphasis on downtown Main Streets because they are what gives their communities character. America's foundation for greatness has come from honoring and preserving the best of the past. How important is "interdependency" to the success of downtown independent retailers? How is this principle best practiced?      [more...]

MY COMMENTARY:

This is an excellent concept. But the devil will be in the execution. Main Street must provide the broad and competitively priced merchandise selection and emphasize products and lines not carried by Walmart.

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