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BrainTrust Query: So What's With Smartphones?
February 1, 2012
FROM RETAILWIRE:
We are constantly being pointed to any of a number of other new technologies as both the wave of the future and the demise of retail as we know it. Frequent grocery shoppers might wonder what all the excitement is about. Are we over-thinking the use of mobile technology for grocery shopping and assuming it is going to be a much bigger opportunity than it will really be?
[more...]
Okay, I'll be the contrarian. I don't want to interact with anything in the grocery store. I want to get in, find what I want at a reasonable price (that's getting harder) and get out. I'm just not sure that my smartphone is going to help me with that....
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