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Anne Howe

Founder
Anne Howe Associates

Paula Deen: Diabetes Drug Spokesperson?

January 23, 2012

FROM RETAILWIRE:
A foodie uproar erupted after Paula Deen, the Food Network star known for her fat-laden recipes, disclosed that she had diabetes while also announcing that she had signed on as a spokesperson for a diabetes medication. What do you think of Paula Deen becoming a spokesperson for a diabetes medicine?      [more...]

MY COMMENTARY:

Her timing and PR program are a big part of this uproar. Interestingly, one of her sons is starting a new show on The Food Network on which he will revamp her recipes with half the fat. He should have been the one to do the endorsement, and donate the funds on behalf of the family. He could do the cookbook for diabetics with her. That makes more sense. They just didn't think it through all the way. I don't think she's a bad person and she certainly has awareness power if she does the right thing in an authentic manner.

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