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Supermarkets on Tap
March 1, 2010
FROM RETAILWIRE:
Both Wegmans and Whole Foods have recently opened pubs inside stores in Pennsylvania, serving beer, wine and drinks. What do you think of the idea of pubs in supermarkets? Does it take a Wegmans or Whole Foods to pull it off or is this something most grocers could handle?
[more...]
The only comment that seems missing is how alcohol fits into the brand promise.
A glass of Merlot at Wegmans--seems to work.
A double Jack Black with a beer back at Whole Foods--I have a little more trouble with that.
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