Camille P. Schuster, Ph.D.

Penney on Fast Track with New Fashion Line

August 11, 2010

FROM RETAILWIRE:
J.C. Penney is looking to pick up the pace of its fashion sales with the launch of a new, exclusive line created for the department store chain by fast-fashion retailer Mango MNG Holding SL of Spain. Has fast-fashion become a requirement in retailing today or does the traditional means of sourcing apparel still work?      [more...]

Fast fashion may be fast for Penney's but is still slow for Zara or H&M. Providing fast revolving choices is part of the appeal; having fashion choices that appeal to the consumers is another part; having the right prices is another part. All parts of the equation need to be right to be successful.