Also from David Biernbaum...
DAVID BIERNBAUM & ASSOCIATES
David Biernbaum Web Site:
Very educational for CPG companies! (URL)
September 2, 2010
FROM RETAILWIRE:
One of the reasons that a gazillion people are on Facebook is its cost - it's free. While free is always a big draw, many Facebook users are spending real money on applications needed to play social games. Do you expect there will be a big demand for Facebook Credits?
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Target will have a brief advantage being the first to do the gift cards with Facebook however if we ever get to a point where Facebook isn't free it will not be the same.