Roger Saunders

Verizon and Redbox Go Online to Battle Netflix

February 7, 2012

FROM RETAILWIRE:
Up until now, Verizon has distributed television and movie content on a local basis, while Redbox has offered DVDs nationally to consumers through its kiosks. Now the companies have combined in a joint venture that will enable them to stream content online for a monthly subscription fee. What is your take on the joint venture between Verizon and Redbox?      [more...]

Look beyond the shores of the U.S., particularly to the Pacific Rim. You see a consumer group in these countries that are rapidly embracing streaming video of all kinds -- shorts, movies, and advertisements.

This becomes a smart move on Verizon's part to team with Redbox. The later is equipped to act as an innovator, and the former has the political clout to navigate through the broadband battles that are part of the multi-billion dollar pie that the FCC wants to control for "taxing" purposes.

The Millenials are moving forward into this video space. Generation X won't be too far behind. There is opportunity, because consumers will want the app.