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Paula Rosenblum

Managing Partner
RSR Research

The Future of Home Shopping: An App

February 9, 2012

FROM RETAILWIRE:
Many a year has passed since shopping channels launched, but the ability to make purchases directly through our television sets has been long in coming. Now Marks & Spencer has become the first retailer to create an app for Samsung's internet-connected Smart television. How may internet-connected TVs transform the at-home shopping experience?      [more...]

MY COMMENTARY:

Okay, so I was off by 3 months. I predicted TV would become the next selling channel in 2011 (Not like HSN or QVC, more like a cross between this and Project Runway plus when they show you the accessory, you can click to buy. TV and movies are mostly big product placement commercials anyway...why not click to buy?

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