Kai Clarke

BrainTrust Query: You Are Here ... Like It or Not

August 30, 2010

FROM RETAILWIRE:
A recent study by Forrester Research concluded that, while location-based services (LBS) are intriguing, they are still too small for major marketers to spend much time on. How aggressive should retailers be around investing in location-based services? What do you see as the next evolution of LBS?      [more...]

These are really flawed examples since they include large incentives in promotions, in return for asking consumers to do something. Privacy issues quickly become secondary when we are considering 25% off GAP promotions. This makes other claims just as suspect and throws any conclusions which this research extrapolates from these, just as suspect. Consumers truly do not want to be tracked, and their purchasing habits are, and should be private.