Joel Warady

American Eagle Promotion Connects With Teens

July 12, 2010

FROM RETAILWIRE:
American Eagle Outfitters Inc. is giving away smartphones to customers who try on jeans between July 21 and August 3. No purchase required. What do you think of American Eagle's free smartphone promotion?      [more...]

How can this be anything but a winning promotion?

The target customer will come into to try and their jeans for the sole purpose of getting a phone. But in the meantime, they will probably purchase a pair of jeans. One has to assume that American Eagle is going to also get a share of the 2-year contract revenue from the phone company. How can it not work?

The only potential hiccup to this program is if there are so many participants that there are not enough phones, or the activation goes poorly. The backlash will be directed towards American Eagle, not the phone companies. Assuming that American Eagle has chosen the right promotion partner, this should be a huge promotion that proves extremely beneficial in driving traffic to their stores.

Smart move!