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Max Goldberg

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PL Buyer: Joe's Trading Its Way to the Top

August 23, 2010

FROM RETAILWIRE:
While it's doubtful most retailers would want to copy Trader Joe's outright, they can learn some important lessons on how to make their private label lines as appealing to consumers. What lessons does Trader Joe's success offer those looking to develop their own private label programs?      [more...]

MY COMMENTARY:

The article says it all. Rather than simply try to copy national brands, private label needs to have personality. It's OK to be different. Then retailers need to back up that brand promise with great customer service. Good private label products are half the equation. A great in-store experience completes the equation.

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